At Glasgow SEO Services we take care of everything digital, from search engine optimisation and pay per click to email marketing and social media management.
Our digital marketing services are used by customers in Glasgow from a whole range of industries and we are confident that we can offer a suitable service that will enhance your brand consistency.
We aim to offer a great working experience to our clients along with exceptional results.Below we will go into depth about each of our services.
Search Engine Optimisation
Take for example you are a locksmith in Glasgow and there is a potential customer who has been locked out of their home and who searches on Google for a locksmith to help. When that person types into Google that they are looking for a locksmith in Glasgow you will want your website to be listed on page one so that you have the chance of getting this business.
SEO (Search Engine Optimisation) is a service that aims to get your website on to page one on Google for popular search terms that relate to your products/services. By doing so you can increase the amount of traffic to your website which can result in more leads/customers for your business.
SEO is a highly effective form of digital marketing. The great thing about it is that you can target keywords in specific geographic areas where you would like to increase your presence, for example, Glasgow, allowing for a more targeted approach to your digital marketing campaign.
If you choose to go down the route of doing SEO then you can expect us to offer a complete service, with us carrying out keyword research, competitor analysis, onsite optimisation, offsite optimisation and reporting on your website’s progress.
You don’t have to worry about being tied into a contract with us or worry about us doing SEO for your competitors either. Both of these set us apart from other digital marketing companies in Glasgow.
Pay Per Click
Pay Per Click is similar to SEO in the sense that it is about getting found on page one for search terms that relate to your business.
There are a number of differences between SEO and Pay Per Click, the first major difference being that Pay Per Click will ensure that you are being found on the paid ads at the top or the bottom of the search engine whereas SEO will allow you to be found in the organic search results all down the page.
Another major difference is the cost of SEO and Pay Per Click. Generally, with SEO you will pay a monthly fee, however, with Pay Per Click you will essentially be paying everytime someone clicks on to your website via the ad. – It is also worth noting that once your daily budget runs out you will no longer appear on the search engine whereas with SEO your website should be consistent and rarely move – unless Google has recently done an update.
A lot of people prefer to do Pay Per Click because it is immediate. With an SEO campaign, it can take months for your website to rank, however, with pay per click you will appear immediately once the campaign is set up. – Having said this, we do have clients who do Pay Per Click until their SEO campaign kicks in.
We can set up and manage your Pay Per Click campaign for you, ensuring that your campaign is targeting the best possible keywords for your budget.
Email Marketing is a way for you to reach potential customers directly through their email inbox. Unlike spam, direct email marketing reaches those who are interested in your business.
You can even arrange for your emails to be sent out at a particular time of the day which is beneficial because it means that you can target people before they go to their work, when they come home, in the afternoon or whatever time you want.
You can include text and even images in your email marketing campaign and you can either work from a list of email addresses that you already have or you can target people who would be interested in your products/services.
We can set up and manage your email marketing campaign and can send out any number of emails that you want. We can work from a list of email addresses that you already have or we can find email addresses ourselves, it is entirely up to yourself.
Social Media Management
There are thousands and thousands of people in Glasgow and all over the world who are using social media channels such as Facebook, Twitter and LinkedIn.
Having a presence on each of these social media sites can not only get your name out there but it can build trust, not to mention get you some new customers/business opportunities.
The great thing about social media is that you can target people in different locations, so you can make sure that you are targeting the correct areas.
If we manage your social media for you then you can expect us to add information on a monthly basis, so all that we would ask from you is what you would like to be added and we will do the rest. We can also arrange for the posts to go live at specific times of the day, ensuring that we are capturing your target audience at the correct times.
If you are interested in any of our digital marketing services then feel free to contact us. We would be more than happy to discuss our services and answer any questions that you may have.